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The name DealerCentrix implies exactly who we are. We take a “dealer centric” approach to everything we do. We are dedicated to providing new vehicle franchised dealers the opportunity to offer state-of-the-art location based services to their customers.

Our distribution network consists of the top “dealer development” agents in the country, whose focus is providing the dealer with quality products that enhance their customer’s car buying and ownership experience.

Edward Brooks, founder and CEO

Mr. Brooks has over 20 years of experience in the automotive industry. After attending the University of Miami, followed by a five-year stint as an investment banker on Wall Street, Mr. Brooks entered the retail automobile business and quickly rose through the management ranks. 

In 2004, Mr. Brooks was awarded a “Who’s Who in F&I” by F&I Management and Technology Magazine. Mr. Brooks is often a guest speaker at industry conferences. In September 2007, Mr. Brooks was a panelist at the Vehicle Service Contract Administrators Conference in Las Vegas, participating in a discussion of “Promising Ancillary Products for F&I”.  

Brooks founded GO BIG! Software, Inc. in January of 2000. GO BIG! Software was first to market with a menu software program for use in F&I in order to increase back-end profitability and promote compliance. In 2001, GO BIG! Software released the first web-based enterprise version of the F&I menu. GO BIG! Software was purchased by DealerTrak (NASDAQ symbol TRAK) in January of 2005. 

DealerCentrix was founded in January of 2007 to promote the SAT Track GPS product in the automotive vertical.      

  

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